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Email outreach

Cold email that lands in the inbox, sounds like you and starts conversations.

We build tailored email outreach systems that run on autopilot: lists, verification, personalisation, sending, reply handling and a brief before every booked call, all in your accounts. We start the outreach and suggest an answer to every reply. Your closers take the calls that come out of it.

fluxgtm · email campaign

An example email campaign as code: build the list in Apollo, enrich in Clay, verify emails, write first lines with Claude, a person approves in Slack, send from Instantly, sort replies in Gmail, suggest answers with Claude and log everything in HubSpot. Your closers take the calls.

Everything from domain to booked call

One system, set up once and run every week. It all lives in accounts you own.

Sending setup

Secondary domains and mailboxes in your name, SPF, DKIM and DMARC set up, and two to three weeks of warm-up before the first send.

Lists

Built from Apollo, LinkedIn scrapes or your CRM, filtered to the companies and roles you actually sell to.

Verification

Every address checked before it’s used. Risky and catch-all addresses are held back to protect your domains.

Personalisation

First lines built from something real: a post, a hire, a funding round. Written in your voice, learned from your emails that got replies.

Sequences

Three plain-text steps with one clear ask, in Instantly or the sequencer you already use.

Suggested replies

Every reply is sorted and comes with a suggested answer and your closer’s booking link. Your closers send it, book the call and close.

Guardrails

Daily limits per mailbox, suppression lists for customers and competitors, and an opt-out in every email.

Reporting

A live dashboard of prospects contacted, emails sent, replies, positive replies and meetings booked, plus a short monthly report: what we tested, what worked, what’s next. Included in the retainer.

A brief before every call

When a meeting is booked, your closer gets a one-page brief in their inbox before the call.

Trigger

A new booking on your calendar starts it. Nobody has to ask.

Research

The person and their company: role, company context and recent news.

The brief

One page with the likely pains and suggested questions, written for the call, not a data dump.

Delivery

Sent to the closer who owns the meeting, in time to read it.

How pricing works

One-time setup

Covers the consultations and the build sprint. You get a fixed quote after the intro call, before any work starts.

Small monthly retainer

Keeps us optimising your strategy based on what is working best. Tools stay in your name and on your bill.

Book an intro call

15 minutes on a video call. We look at your offer, your buyers and how you sell today.