Custom GTM engineering
Every tool in your go-to-market stack, working together.
We build custom automations that connect your lead sources, enrichment, inboxes and CRM with AI agents, so data moves on its own and your SDRs stop being the copy and paste between systems. Each build ships with a human check where it matters, written docs and failure alerts.
An example custom automation as code: a call transcript is read by OpenAI, the HubSpot deal is updated, stakeholders enriched in Clay, a follow-up drafted by Claude and approved in Slack, and the change logged in Sheets.
Examples of custom builds
If someone does it by hand every week, it can probably be a workflow.
Call notes to CRM
Transcript in; next steps, deal fields and a follow-up draft out, ready for the rep to approve.
Account research briefs
A one-page brief on each target account before a rep reaches out.
Expansion signals
Product usage and support activity flagged to the account owner when a customer is ready to grow.
Enrichment waterfalls
Several data providers tried in order, cheapest first, until the field is filled.
Glue between tools
Whatever your team copies between tabs every week.
How pricing works
Covers the consultations and the build sprint. You get a fixed quote after the intro call, before any work starts.
Keeps us optimising your strategy based on what is working best. Tools stay in your name and on your bill.
Book an intro call
15 minutes on a video call. We look at your offer, your buyers and how you sell today.